Brand Valuations

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you."— John Stuart, Chairman of Quaker
Brand has come a long way from the time when it was first thought that the brand was just another word for Logo. It is widely appreciated that brand is one of the most valuable assets an organisation owns. This is because of the economic impact that brands have. Brand influence the choices of customers, employees, investors and government authorities. A study concluded that on average brands account for more than one-third of shareholder value. The study reveals that brands create significant value either as consumer or corporate brands or as a combination of both.

Mr. Maneesh Srivastava
Sr. Manager
+919871026040
maneesh@indiacp.com

NEED OF BRAND VALUATION

A brand can be valued anytime and for many reasons, that includes- Brandstrategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation.

Several studies have tried to estimate the contribution that brands make to shareholder value on an average brands account for more than one-third of shareholder value. The study reveals that brands create significant value either as consumer or corporate brands or as a combination of both.

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